DIVERSITY AND CITIZENSHIP Essay Example | Topics and Well Written Essays - 750 words

DIVERSITY AND CITIZENSHIP - Essay Example Furthermore, in Isla Vista, peer attitudes determine the level of security and safety, which students obtain in the college campus (Counseling and Student Support Office, â€Å"Bullying at School†). According to my perspective, where aggressive attitudes can generate unsafe environment in school campus, a caring attitude can ensure safety and security for every type of students irrespective of cultural barriers. Besides, I would also prefer to mention that peers can make any bullying intervention program successful. By demonstrating a positive behavior, they can eliminate any violent problem in school campus and therefore support in developing better relationship with every students (Furlong, Felix, Sharkey and Larson 11-15). Hence, from my personal viewpoint, my peers have imposed a strong influence on my sense of safe and security in Isla Vista as well as in the university. A global citizen is one who recognizes himself/herself with being a part of the evolving world. The actions of a global citizen attempt to support to the establishment of global values and practices. Global citizen possess adequate awareness regarding the world and its inhabitants. In order to become a global citizen, one must identify the regional differences and accept various cultures. It is in this context that global citizens understand the interconnectivity of every individual and every place. Furthermore, developing trust and collaborative attitude with different people as representative of various cultures around the world is also regarded as an inherent constituent to help developing a global citizen (Global Kids Connect, â€Å"What is Global Citizenship?†). In preparing myself to become a global citizen, I can take advantage of several activities organized in the university over next several years, such as developing positive relationship with various students representing different cultural groups, resisting against any kind of racism or intolerable behavior, valuing the

Interpreting the 1832 Reform Act Essay Example for Free

Interpreting the 1832 Reform Act Essay Summary: The Great Reform Act, a product of in tense debate, has produced an equally diverse debate among historians. One element of the controversy centres on the origins of the Act. How far was it designed to stave off a popular revolution, and how far to preserve the influence of the landed gentry or to buy off opposition by timely concessions? Or did the policy-makers not have time to formulate precise aims? The effects of the legislation are equally controversial. Did governments become more popular and more responsive to national issues? How did voting behaviour change? The answers historians have found tend to reflect the particular constituencies they have studied. Diversity rather than uniformity characterises both the motives for the Act and its historical effects. The 1832 Reform Act continues to arouse a great deal of controversy among historians. Older accounts by Trevelyan (1920), Christie (1927) and Butler (1914) treat reform as a timely concession to popular pressure and a Whig party manoeuvre designed to weaken the Tories. But since the 1960s there have been many alternative interpretations, and as we enter the new century it seems appropriate to draw together and reexamine these differing opinions about a topic which continues to fascinate teachers and students of nineteenth-century British history. Concession or cure? According to Moore (1966 and 1974), the Reform Act was not a concession but a cure, designed to revive electoral deference. Reform was meant to reorganise the electoral system, concludes Moore, so that there would be no power for the unpropertied, a clearer distinction between county and borough constituencies, an exclusion of middle-class influence from the counties, and with more seats for the counties a reinforcement of landed influence. Parry (1993, p 80) dismisses Moores idea, not least because counties continued to have large urban electorates, and Eastwood (1997) argues that rural voters were rather less pliant, and county politics more complex, than Moore appreciates. Eastwood shows that county elections were participatory events before and after 1832, and that rural elites continually had to negotiate with voters. There was no hegemonic paternalism and no simple correlation between landlord power and voting behaviour. OGorman (1984) also casts doubt on Moores assumptions about deference, and McCord (1967) has suggested that even if the government did have clear aims (which were, in his view, to remove anomalies and bring into the political nation worthy sections of the middle classes), ministers did not have the time, expertise and knowledge needed to draft legislation which would give effect to these intentions. Evans (1995, pp 93-4) points out that neither Greys ministry nor the Whig party were united on reform. Lack of information about different types of constituency and the extent of middle-class and landed influence, moreover, made it impossible to accomplish the reorganisation posited by Moore. There was no master plan, argues Evans, only general concerns about reserving political influence for property and preventing an alliance of middle-class reformers with the masses. For the most part ministers reacted to extra-parliamentary developments (on this point Evans appears to disagree with McCord, who thinks that the main features of the reform bill were settled well before popular pressure reached its height). Evans stresses that the reform crisis did not allow ministers the time (even had they the ability) to get into the minutiae of precisely who should and should not be enfranchised in particular places. Moores thesis has also been questioned by Hennock (1971) and Davis (1976), while Beales (1992) insists that redistribution of seats was far more important to the framers of the reform bill than expansion of the electorate. Mitchells interpretation of reform (1993) underlines this point. For Mitchell the reform bill was part of the old Whig struggle against the Crown. Senior Whigs believed that liberty and property were inseparable and that more influence for the propertied classes would serve as a barrier against royal tyranny. Liberty would be safe if property was properly represented and, since the rotten boroughs no longer served this function, seats had to be redistributed and borough voting rights revised. Vernon (1993) argues that the 1832 Reform Act enabled the elite narrowly to define the people as propertied men. It thereby contributed to a political closure experienced between 1832 and 1867. Vernons idea about democratic losses, however, must be balanced by the undoubted gains achieved in 1832, especially in terms of political influence for non-elite interests. Continuity or change? According to Gash (1979, pp 150-2). the general purpose behind reform was to make the old system more acceptable. The bill had enough scope to capture the public imagination while also appearing to meet a need, but it was a clumsy measure, incapable of recasting the electoral system, and its authors were always more interested in continuity than change. Ministers lacked the intention, information and experience to go farther than they did. They were working in haste to carry out a political pledge and did not profess to be logical. Milton-Smith (1972) suggests that generalisation about reform is unhelpful, since the bill was a highly flexible tool. Though it was presented by ministers as a final measure, they meant by this that it would satisfy existing demands. Whig leaders accepted that in future decades representation might have to be conceded to new interests, and Milton-Smith concludes that the reform bill should be viewed more as a concession than a cure. Other commentators, notably Bentley (1984, p 87), Parry (1993, p 99) and OGorman (1986), have stressed that reform did not greatly alter the social composition of the Commons, or make the electorate popular, or transfer power to the urban middle classes. Some historians have chosen to focus on what was achieved in 1832, rather than on what the reform bill did not do. Briggs (1979, p 253) pays modest tribute to the governments role in making it possible for an unwilling parliament to reform itself. The reform bill was a success, he adds, because it removed the danger of revolution, attached the middle classes to the constitution, and gave aristocratic government a new lease of life. Evans (1996, pp 223-9), Derry (1990, pp 195) and Phillips (1982) have examined the importance of 1832 in promoting new forms of political organisation, registration drives, party cohesion, the rise of urban and industrial influence, and a higher number of electoral contests (with persistent partisan voting). The instrumentality of reform is clear. The bill was not just a Conservative measure. It was also dynamic. In the 1830s and 1840s there were constructive social and economic policies, and the success of 1832 enabled Parliament to regain lost stature and command wider approval. This ties in with Mandlers thesis (1990, chs 1, 4) about the reassertion of an aristocratic governing style, and with Parrys idea (1993, pp 78-89) of vigorous liberal government. Parry claims that the Reform Act achieved its fundamental purpose, which was by bold means, to strengthen the power of government to locate, and respond equitably to, social tensions, unrest, and grievances, and so secure popular confidence in more active, disciplinary rule. Hence the Whigs interventionist approach of the 1830s and their eagerness to use the powers and opportunities provided by reform to transform the range and image of government behaviour. Parry may be exaggerating. He implies that Greys administration had clear goals and complete control over the process of reform, and that ministers really knew how they were doing and how to do it when, in fact, much was uncertain and unpredictable. The Reform Act was significant not only for what it did, argues Davis (1980). but for what politicians thought it did, and reform prompted a notable change of attitudes, especially among Tories who came to accept Peel as their leader. After 1832 Peel demonstrated that he was reconciled to institutional reform, and he saw clearly that the Reform Act made the influence of electors much more significant than it had formerly been. To Phillips (1980), the expansion of the electorate is a clear indication that reform was a concession, intended to appease the nation and satisfy a growing desire for inclusion in the political process. Political activity had mushroomed since the 1780s, and the reform of 1832 created a voting public corresponding reasonably well, proportionately, to that segment of the population apparently meriting inclusion among the electorate as a result of several decades of sustained political participation. Phillips presents a coherent argument, though it is easy to con fuse effects with intentions. In a detailed examination of parliamentary boroughs, Phillips (1992) has shown that the Reform Act significantly altered voting behaviour in some locations, but that the nature of change varied from place to place. Phillips argues that after 1832 voting became clearly and consistently partisan (partly an unintended consequence of voter registration). Voter turnout increased (it was already high in many places). Religious affiliation had more influence over voting choices than social class, as had been the case before 1832, and national issues rapidly came to dominate elections. Some electoral corruption continued, though it was politically irrelevant and rarely determined voting choices and election results. Another element of continuity, therefore, was the considerable freedom of choice enjoyed by voters. These findings are useful because they indicate that elections were already politicised and participatory before 1832, and that the Reform Act furthered political commitment in a manner that would not otherwise have been possible. Indeed, reform made previous changes irreversible. Yet Phillips probably claims too much. His focus on local conditions is not easy to marry with his view that the Reform Act facilitated the rise of national parties and national issues. Furthermore, reform gave government broader responsibilities, another reason why purely local contexts were superseded. Phillips identifies an increase in voting on national party lines, but he also states that reform had uneven results. Perhaps in his general conclusions he loses sight of this point. His sample of boroughs all survived 1832 as two-member constituencies, moreover, which makes them a questionable basis for generalisation. The Reform Act possibly had greatest impact in the new boroughs it created in 1832. On partisanship, national platforms, individual voter choice, participation and turnout in the post-1832 electoral system, the interpretation of Taylor (1997) differs greatly from that of Phillips. In Taylors account party was limited as an organisation and an idea. Consistency in voting took time to develop, as did party cohesion at local and elite levels, so that national platforms were not really significant until after 1867. Individual voter choice made little sense to contemporaries, adds Taylor. because they tended to vote as members of an interest or community, not as individuals. On this matter Taylor gives a salutary warning about the dangers of pollbook analysis, which tends to privilege the views of individual voters. He argues that the reformed system was meant to represent interests; this was the constitutional context within which elections took place. As for participation, demographic change led to a relative fall in the proportion of voters among the adult male population after 1832, and in some boroughs voter turnout declined. Many potential à ¯Ã‚ ¿Ã‚ ½10 householders never registered, and a large number of electors voted only once (particularly as first-time voters). The fact that there were six general elections within just 11 years (1830 to 1841) affected both registration and the inclination to vote. Much of this is incontestable, though the value of Taylors conclusions (like those of Phillips) must be balanced by a recognition of the diversity of borough constituencies. Did popular pressure really matter? Opinions differ as to the importance of popular pressure during the reform struggle. Though Briggs thinks that the bill relieved the danger of revolution, Rude (1967) notes the absence of a genuine revolutionary threat. Some historians deny that extra-parliamentary agitation did much to shape the struggle or its outcome. Clark (1985. p 402) insists that the timing and nature of reform owed most not to unrest and radicalism out of doors, but to party confusion, a conflict of opinion in cabinet and Parliament, and instability in high politics caused by Catholic emancipation in 1829. Clark blames Peel for betraying the old regime, the confessional state with its exclusive Anglican constitution, and asserts that parliamentary reform would not have been possible without Catholic emancipation. The constitution was already fractured by earlier surrenders, argues Clark, even before Greys ministry took office. Hole (1989, ch. 16) offers a different analysis. He contends that secular arguments had been replacing religious ones in political controversy since the I 790s. Therefore Clarks confessional state no longer existed in the late 1820s. Theological influences played no important role in the struggles over Catholic emancipation and parliamentary reform. Discussion was carried on primarily in political and social terms. Reform is not to be understood only in the intellectual and high political framework recreated by Clark. Any explanation of the reform struggle would be incomplete without some reference to popular pressure, and as excitement reached new peaks there were times when extra-parliamentary agitation had decisive impact: October 1831 when the Lords rejected the reform bill, for example, and May 1832 when the Grey ministry resigned. After the Days of May, indeed, reformers were sure that their activities had prevented Wellington from forming a government and promoted Greys return to the premiership. On the other hand, as Evans suggests (1995, pp 92-3), even in May 1832 when agitation was of more moment than Wellingtons efforts to form an administration, it is not clear that the unrest actually altered the course of events. Nor, in fact, did politicians ever lose the initiative. Wellingtons failure and Greys recall resulted directly from decisions made by William IV and prominent Tories. Brock (1973, pp 305-9) accepts that there was peril in 1832, though he points out that ministerial responses must be treated cautiously. Francis Place, Joseph Parkes and other reform spokesmen kept ministers informed of the agitation, but we cannot be sure how much ministers believed or how far they were unnerved by what they were told. Cannon (1973, pp 238-40) concludes that pressure from below was less important than decisions taken at the top. But could the unrest of this period really be ignored? Grey and his colleagues were conscious of enormous pressure from external sources, which is one of the reasons why they only returned to office after securing the Kings agreement to a creation of peers. Stevenson (1992, p 296) doubts that there could have been a rising had Wellington taken office in May 1832, for though the people had arms, they did not have the necessary leadership and organisation. This emphasises the threat posed to the established order not by the masses but by respectable radicalism and its methods. Newbould (1990, p 10) suggests that ministers were concerned less about an imminent popular revolt than about a future challenge from the wealthy, assertive and politically aware middle classes. Much was said about a resort to physical force, not least by Place in London and the leaders of the Birmingham Political Union, but this talk was meant to disturb elite politicians. The will and planning for an uprising were exaggerated for effect. Several historians have emphasised this in their explanations of reform; Thompson (1980, pp 887-903), Hamburger (1963, cii. 4), Thomis and Holt (1977, ch. 4) and Wright (1988, pp 89-95) conclude that the threat of revolution was n ever as serious as contemporaries believed or claimed. United action was precluded by divisions within the reform movement. The campaign in many towns was fragmented, and Birmingham was unusual because of the co-operation there between reformers of different social ranks. It cannot be assumed that Place, Parkes and other spokesmen were firmly in control of the masses (and there was still an insurrectionary minority on the fringes of British radicalism, though it lacked wide support). Another important point is that there was less violence in May 1832 than in October 1831. Contemporaries noted this, and some feared a sinister plot, assuming that radicals were so well-disciplined they could hold themselves back in readiness for a popular outbreak at some later time. Place allowed this idea to spread. Again, perception mattered more than reality. Place advised his allies not to hold meetings in case these revealed that the popular movement was more divided than was generally supposed. Whig MPs and peers made much of the danger of unrest when addressing Parliament, as did Grey and the King in their correspondence. Though some feigned alarm only to persuade opponents of reform to give way, others genuinely feared revolution. The fear was expressed often enough, and not only in public arenas. Private letters and records include such expressions, and perhaps these reveal what people were really thinking at the time. For Grey and his colleagues, and for the King, one of the most disturbing aspects of the reform struggle was the manner in which popular pressure became focused with the rise of political unions. The fact that these bodies had such authority, and yet for so long were answerable only to themselves, was a new and alarming development. Grey repeatedly emphasised that the only way to take the wind from their sails was to carry the reform bill, and Lopatin (1991) and Ferguson (1960) have argued that there would have been no reform without them. Words and concepts to note: Hegemonic paternalism: a form of control by the natural leaders of society; those who owned the land, that amounted to domination. Instrumentality: purpose served. Pollbooks: the records kept by returning officers of those who voted in particular constituencies.

History of Network Interface Cards

History of Network Interface Cards Introduction Ethernet is a standard that enable two or more computer to share information and communicate. Ethernet network, also known as local area network (LAN), connects computers which can transfer data at the speed of 10Mbps or more. Since its invention, Ethernet standard has evolved a lot. Improved media access control methods, alternate physical medium and higher bandwidth are some of examples of evolution. This paper describes the network hardware which is used for establishing Ethernet connection. The pricing of the hardware is reducing day by day and they are very easy to maintain. Network interface cards (NIC) Most PC motherboard manufacturers offer a built-in Network Interface Card (NIC), also known as Ethernet Card, as Ethernet is now omnipresent and the twisted pair Ethernet requires small panel space. However, if a computer doesnt have NIC, it requires installation of a separate network card; CPU of the computer cannot process information at network speed. NIC is a kind of network adapter. It supports the Ethernet standard for high-speed network connections via cables; a connector in conjunction with NIC accepts cable to physical network. NIC come programmed with a globally unique 48-bit address, identified as MAC address of the machine. In the IEEE 802 LAN, the MAC addresses are used to identify both the source and the destination of each data packet. Generally, NICs do not accept packets addressed to other machines. NIC cards have evolved over the years; however, its different forms are used even today in older computers and these types of cards are available in market yet. Large ISA cards were the foremost standard for PCs and their installation required opening computer case. Modern Ethernet cards use the  PCI  standard and are usually installed inside the computer by the manufacturer. For laptop and mobile computers, smaller  PCMCIA  Ethernet cards that resemble credit cards are available. External USB Ethernet adapters are also available and they look like small boxes instead of cards. They are mostly used with video game consoles and as alternative to PCI cards. Transceiver: Ethernet interface can be either with 10BaseT or AAUI (Apple Attachment Unit Interface) connectors, in case of MAC computer. If there is AAUI port, then there is need to have a transceiver, actually AAUI-10BaseT transceiver. The transceiver has an AAUI cable at one end and 10BaseT connector jack at the other end. Cables Ethernet cables consists cable of at least Category 5 (Cat. 5) and 8P8C (often recognized as RJ45) connectors. This type of cables is used to connect all computers with Ethernet interface with 10BaseT connectors. CAT 5 UTP wire is required for basic 10/100 Mbps speed, whereas Cat 5e supports gigabit (1000BaseT) operation. Category 5 is the most popular of all twisted pair cables employed today and is the fifth generation of twisted pair Ethernet technology. Either Unshielded Twisted Pair (UTP) or STP (Shielded Twisted Pair) cable can be used; later is used for extra resistance to external interference. Twisted Pair cable comes mainly in two varieties, solid and stranded. Stranded cables are better applicable in short-distance usage and patch applications for desktop use. They are more pliable and resilient than solid one. Solid Ethernet cable is used in longer length runs and in fixed wirings such as office building. Newer cable technologies like CAT6 and CAT7 are in development. Tho ugh Cat 6 or higher offers future proofing measure, CAT5 / CAT5e Ethernet cable stays the popular choice for most wired  local area networks (LANs) as it gives enough speed and is affordable. Due to their physical resemblance, the 8P8C modular connectors are often called RJ45. It looks like a large phone plug with an 8-position modular connector. These connectors come in a few variations; the primary variation is based on whether the connector is meant for solid or stranded wire. Hubs More than two computers in the LAN cannot be easily connected without using hub. Hub is a small, inexpensive and passive device that connects all devices and allows only one device on the network to talk at a time. To connect the computers to Ethernet hub, an Ethernet cable is first connected into hub and then other end is connected to each computers NIC. RJ-45 connectors are accepted by all Ethernet hubs. All devices must be running at the same speed on a hub. Ethernet Hubs vary depending on the speed they support. Earlier, hubs supported just 10 Mbps speed whereas today, hubs supporting 100 Mbps speed are easily available. Some also support dual speeds i.e. 10 Mbps and 100 Mbps. The number of ports supported by hub also varies. Hubs supporting 4-5 ports (for home usage) to 16 ports (for small office usage) are available. In order to increase the network to incorporate more devices, Ethernet hubs can also be connected to each other, to  routers or switches. Bridge   A  bridge  is a hardware device which filters data traffic at a network boundary. Bridges divide the traffic on a LAN in two segments and thus reduce the amount of traffic. This device functions at the layer 2 of the OSI model data link layer. Bridge scrutinizes incoming traffic and takes decision whether to discard or forward it. For example, an Ethernet bridge looks thoroughly each incoming Ethernet frame for its destination and source MAC addresses, and sometimes the frame size and accordingly makes independent forwarding decisions. In fact, Bridges serve a similar function as switches; both operate at Layer 2. Conventional bridges support one network boundary, whereas switches generally offer four or more hardware ports. Switch Like hub, switch also allows to connect multiple computers within a LAN. However, it operates at Data Link layer and permits multiple devices to talk at the same time. Switch can perform automatic speed conversations. Switch has more intelligence than a hub. Switches can inspect data packets as they are obtained, decide the destination and source device for each packet and forward them accordingly. A network switch gives better performance than hub as it preserves network bandwidth  by delivering messages only to the device intended. Traditional Ethernet switches support either 10/100  Mbps  speed or  Gigabit Ethernet  (10/100/1000) standards. There are various models of network switches which support varying number of connected devices; generally most of network switches offer either four or eight connections for Ethernet devices. To add increasingly larger number of devices to a LAN, switches can be connected to each other this approach is also called daisy chaining  method. Router Router is a physical device that connects multiple networks together. They look just like hubs and switches, small, box-type piece of equipment which numerous computers can connect to. However, compared to switch or hub, a router is far more sophisticated network device. Conventional routers are designed to connect multiple area networks such as WANs and LANs. For example, on a large corporate network or on the Internet, routers work as midway destinations for network traffic. They receive TCP/IP packets, look into each packet to recognize the source and destination IP addresses and then forward these packets as needed to make sure the data attains its final target. Technically, a router works at the layer 3 of the OSI model, network layer and works as a gateway. Home networkers often use an Internet Protocol (IP) router as IP is the widest employed OSI network layer protocol. An IP router, like a cable modem router or DSL, connects the homes LAN with the WAN of the Internet.

Japans Purple Machine Essay -- Codes Communications Papers

Japan's Purple Machine Codes and ciphers have played many crucial roles in the past 3000 years, protecting the secrets of caesars and laymen. In World War II numerous nations used cryptographic systems to conceal their secret intentions and plans from the spying eyes of enemies everywhere. Cryptanalysts, however, undeterred by the complexity of the crypto-systems, worked diligently, trying to find any sort of weakness that would allow a break into the cipher and expose the secrets contained within. During the late 1930s two nations, Japan and the United States, were in a state of intense negotiations regarding various political conflicts. The US trying to indirectly help the Allies set numerous conditions for Japan that prevented her from receiving crucial resources and embarking on its agreed upon mission with its European friends. In the midst of this, a machine cipher, codenamed Purple was performing a vital role in the war making policies for both Japan and the United States. A rarely told story a bout a secret operation in the US involved in breaking Japan's most secure crypto-system reveals a truly remarkable set of events that not only shaped the outcome of WWII, but also spearheaded the launch of numerous intelligence agencies for protecting the citizens of its nations and preventing surprise attacks such as the one on Pearl Harbor. Japan's New Cipher Machine In the early 1930s, the Japanese Navy purchased a commercial version of the German Enigma and proceeded to modify it by adding features which enhanced its security (Kahn 6). The system that evolved was one of the most secure cryptographic machines in the world. The machine was codenamed "Red" by the US government and was used to encrypt the highest level ... ...ng. March 01, 2004. http://www.faircount.com/web04/pearlharbor/pdfs/codebreakers.pdf Hatch, A. David. Enigma and Purple: How the Allies Broke German and Japanese Codes During the War. March 06, 2004. http://cadigweb.ew.usna.edu/Lwdj/papers/cryptoday/hatch j,urple.ps Kahn, David. The Codebreakers. New York: Scribner, 1996. Kurzeja, Karen. Pearl Harbor & Ciphering Methods. March 1, 2004. http://raphael.math.uic.edu/Jeremy/crypt/contrib/kurzeja.html Momsen, Bill. Codebreaking and Secret Weapons in World War II. March 07, 2004. http://home.earthlink.net/–nbrassl/3enigma.htm Perloff, James. Pearl Harbor. The New American. December 8, 1986. http://www.thenewamerican.com/departments/feature/l 999/070499.htm Young, Frank Pierce. Flame & Blame at Pearl Harbor. The Responsibility Question. March 01, 2004. http://www.microworks.net/pacific/special/flamel.htm

Economical Effect of Michael Jordan

I had originally planned to write a paper on Michael Jordan's economical effect on today's sports in America. I had even researched and written two pages before I stopped and realized that I would like to instead discuss Michael Jordan's life and mystical career. Over the last twenty years Michael Jordan has captivated and awed me with his brilliant success both on and off the basketball court. I have wanted for some time to write about him and try to rationalize his seemingly unbelievable life and this paper has given me a chance. The legend began in 1981 with seventeen seconds left on the clock and seventeen feet between Michael and the basket. It was a shot any coach drawing up a play for a talented player for the final shot would die for. He knocked it in and North Carolina had its first National championship. Even though North Carolina had the best college player in the country in James Worthy and other great stars in Sam Perkins and Matt Doherty, it was the scrawny freshman who had come on the scene that year to become the first Carolina freshman to ever start that took the biggest shot in the program's history. It was Michael Jordan who was the man that night and he was determined either consciously or unconsciously to never let anyone question who the man is again. Michael went on to become two-time national college player of the year and in 1999, was voted the greatest college basketball player ever. (CNN/Sports Illustrated) After his junior year, having accomplished everything possible for a college player, Michael decided to turn professional. (He later completed his degree taking summer school courses) But first he would go on to dominated the 1984 Olympics and lead the United States to the gold medal. It could be left up to Spanish Olympian Fernando Martin to sum up the Michael Jordan phenomenon, circa 1984. â€Å"Michael Jordan? † he asked. â€Å"Jump, jump, jump. Very quick. Very fast. Very, very good. Jump, jump, jump. † No NBA scouting report could have been more pertinent. By the time Michael detonated on the league in 1984, he had sprouted from a precocious and exciting young talent into a full-fledged human event. As his rookie season marched on, Jordan upstaged proven giants like Magic Johnson, Larry Bird, and Dr. J. and already was becoming the first player to transcend team affiliation on the road. Fan's didn't come out to see their hometown heroes beat the Bulls; they bought tickets to watch Michael Jordan fly. In his rookie year Michael averaged an astonishing 28. 2 points per game (third overall) and was selected to the all-star game. He also led the team to the playoffs for the first time in four years. A feat he would continue to ensure every year of his career. It was in his second year that Jordan's bitter relationship with Bulls general manager Jerry Krause and owner Jerry Reinsdorf began. Michael had broken his foot three games into the season and had spent the next months rehabilitating in order to come back as soon as possible. When he was finally healthy to play the Bulls record was 24-43. Michael believed that the team could still make the playoffs and was excited for the challenge. Krause and Reinsdorf had other ideas. They wanted to keep Michael from playing so that they could keep losing and secure a place in the draft lottery. To someone as competitive as Michael Jordan, this idea was simply sinful. It meant that the people who employed him were not as committed to winning as he was, that they accepted the idea of defeat as he did not, and that they were wiling to bag the current season and any chance at the playoffs in order to improve their roster for the future. Even on a bad team with marginal players like the early Bulls, the remarkable thing about Michael Jordan was that he never accepted the idea of defeat. He believed that as long as he played, the Bulls could make the playoffs, and that if he got there, he could carry them on to victory. Management finally did let him play and the Bulls did make the playoffs where they faced the best team in the league, the Boston Celtics. It was the stage that Michael lived for and he took full advantage. Although the Bulls were swept by the eventual champions, Michael's fame and notoriety had a quantum increase after the series. No one was really prepared for what happened. In the first game Michael came out blistering and scored forty-nine points. A great performance against the top defensive team in the league, but not extraordinary. In the second game Michael performed at a playoff level that no one had witnessed before. The CBS sports broadcast seemed more like a personal highlight reel than an actual game. By the end of the double overtime war, he'd hit for 63 points, the most points ever scored in playoff history. Celtic Danny Ainge later said, â€Å"We knew when we had gone into the game that he was very good, but none of us knew yet that he was going to be the best player who ever laced up sneakers, but we were in the process of learning it, and that afternoon was a good beginning. Perhaps Larry Bird, the MVP of the league at the time, put it best, â€Å"That was god disguised as Michael Jordan. † In his rookie year Michael already had become one of the top product endorser in the league. He had signed a then unheard of contract with Nike that paid him $250,000 a year for five years with an annuity, incentives, and royalties on all Nike basketball related items. Michael had originally wanted to sign with Addidas even if they offered him less money than Nike, but Nike threw in the kicker. They offered to name a shoe after him. The first Air Jordan shoe was a high-top black and red shoe. Three games into the season, the NBA did Michael and Nike a huge favor. The league banned the shoe because it didn't conform to the rest of the Bulls uniform. Michael continued to wear the shoe and the league subsequently fined him $5,000 a game. Nike didn't blink. They paid every penny and Michael continued to wear the shoe. It would have cost millions of dollars to come up with a promotion that produced as much publicity as the league's ban did. The first commercial showed Jordan's head, and the camera slowly moved down his body to his feet. When the camera hit the shoes a big â€Å"X† was stamped on the screen and the announcer said, â€Å"Banned†. After that sales went crazy. But it was Michael's third year when his remarkable qualities where able to be portrayed through the television. Nike had hired a little known film producer named Spike Lee to direct Michael in commercials. The commercials that they make together were able to show Michael's innate charm and wit, and his obvious confidence. He knew who he was and liked who he was. There was nothing threatening about him. He was judgmental- you had to win his respect, and he was clearly shrewd about how he was used- but there was an innate coolness and elegance about him. If this was not yet expressed in anything he said, it was self evident in the smile, in the deft facial gestures, in the ability to roll his eyebrows at just the right moment. He was good looking, he was likable, he had that luminescent smile, and he was the greatest basketball player in the world. The Nike commercials were so good, that they fed on themselves and inspired other companies such as McDonald's, Coke, Hanes, Gatorade, Wilson, and Ballpark Franks among many others to do comparable commercials. And so it was that a true American icon was born. Michael continued for the next three years to grow in both his basketball achievements and his fame. Michael won every single individual basketball award possible and was already considered one of the best players in the history of the game. And outside of basketball the public became more and more fond of him. But in his mind and the mind of many others, Michael was missing something. A championship. For years Michael had carried a seemingly inferior team to the brink, only to succumb to either the great Celtic teams of the early 80's, or the great Pistons, led by Isaah Thomas, in the late 80's. But in 1991 the basketball world could no longer contain Michael Jordan's destiny. After the first championship against the Lakers and Magic Johnson, Michael's fame again skyrocketed. He went from being the most famous athlete in America to being the most famous person in America. By the time Michael had claimed his third championship in a row, his notoriety transcended not only sports but American culture. He was unquestionably the most well known human on the planet. More famous in many distant parts of the globe than the President of The United States. American journalists and diplomats on assignment to the most rural parts of Asia and Africa were often stunned when they visited small villages to find young children wearing tattered replicas of Michael Jordan's Bulls jersey. Michael Jordan's life from 1980 to 1993 was that of a storybook. The success that he achieved in that short time frame quit possibly is unparallel in American history. But at the same time it seemed possible by a very unique and gifted individual. However, the events that occurred in Michael Jordan's life from 1994-1999, in my and many others opinion, at times do not seem possible and in fact almost immortal. You could almost get a sense watching him over the years that you were not in fact witnessing a real story, but one made of fiction. As if all the major media sources in the world got together and decided to concoct this seemingly unbelievable human that never seems to fail. To put the success that Michael Jordan achieved in the last six years in the proper perspective would significantly increase the length of this paper so I would like to instead let some well known others describe Michael Jordan. Harry Edwards, a sociologist at the University of California, talks about Jordan representing the highest level of human achievement, on the order of Gandhi, Einstein, or Michelangelo. If, he added, he were in charge of introducing an alien being â€Å"to the epitome of human potential, creativity, perseverance, and spirit, I would introduce that alien life to Michael Jordan. Doug Collins, once spoke of Jordan belonging to that rarest category of people who are so far above the norm, men like Einstein and Edison, that they were identifiable geniuses. Jordan's talented teammate B. J. Armstrong, frustrated in his early years with the Bulls by his failure to rise to Jordan's level and apparent expectations, had gone to the library and checked out a series of books on geniuses to see if there was anything he might learn about how to deal with Jordan. He's god's child,† teammate Wes Matthews said in Jordan's first year. And there were a number of players more talented than Matthews who agreed. â€Å"Jesus in Nikes,† in the words of Jayson Williams of the Nets. After Jordan led the Bulls to their second title, Larry bird said that there had never been an athlete like Jordan. I think author Scott Turow says it best, â€Å"Michael Jordan plays basketball better than anyone else in the world does anything else. â€Å"

A paper on an analysis of I have a Dream, by Martin Luther King, Jr.

A paper on an analysis of I have a Dream, by Martin Luther King, Jr. Martin Luther King, Jr. was a leader of the movement fighting for the African-American rights. He was also an accomplished orator. In 1963, Luther delivered one of his most famous speeches at the Lincoln Memorial, Washington D.C. The I Have a Dream Speech did not gain fame in vain.Advertising We will write a custom essay sample on A paper on an analysis of I have a Dream, by Martin Luther King, Jr. specifically for you for only $16.05 $11/page Learn More It caught the attention of the world not because it was about African-American rights. It went down in history as one of the best speeches ever delivered. It did not only make the world recognize that all mankind is equal but also drew the attention of everyone to its quality of content (Ralph 35). After listening to the speech, I go straight to analyze its effectiveness without dwelling on the main content. Watching a video of the speech, I made several observations which include the following facts. The se tting is historical, and the audience is eager and agitated and composed of both blacks and whites, though the blacks are prevailing in number. The success of the speech of Dr. King can be attributed to the use of various literary techniques. They are used in the speech to capture the attention of the audience. Repetition is used throughout the speech to put an emphasis on the main idea of the message. The repetition is presented in the form of anaphora. Anaphora is a term used to show that the words are repeated at the beginning of adjacent clauses. The phrase â€Å"I have a dream† is repeated eight times. Alliteration is another stylistic device that is used in the speech. It refers to the repetition of consonant sounds in the words in a sentences; for example, we can trace the use of this technique in the following instances, â€Å"In a sense we have come to our nation’s capital to cash a check† and â€Å"We cannot be satisfied as long as a Negro in Mississi ppi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no†¦Ã¢â‚¬ . The repetition and the emphasis of the letter â€Å"c† in the first sentence and letter â€Å"n† in the second excites the audience because of the musicality it brings out when it is uttered. Luther also uses allusion in his speech. He cites two bookends to achieve this effect. One of them is an old Negro Spiritual, â€Å"free at last! free at last! Thank God Almighty, we are free at last†. The other alludes are made to the Gettysburg Address made by an American President in the words, â€Å"Five score years ago†¦Ã¢â‚¬ . Assonance refers to the repetition of vowel sounds. The next example presents the use of assonance in the words. â€Å"We must forever conduct our struggle on the high plane of dignity and discipline†. Alliteration and assonance are also used in classical poetry. The two devices bring musicality to the speech which Lutherâ€℠¢s audience enjoys.Advertising Looking for essay on rhetoric? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hyperbole is used by Luther to create some sort of exaggeration that stretches the imagination of his audience concerning the following part of the speech, â€Å"And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing†. With the help of the hyperbole mentioned, Luther makes his audience believe that opposing forces can unite to bring freedom to the whole world. The use of parallelism can be seen in the words â€Å"go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghett os of our northern cities, knowing that somehow this situation can and will be changed. With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day†. This brings consistency of thought by use of similar phrases and clauses. In conclusion, I am persuaded to acknowledge the value that literary techniques bring to the speech (Ralph 34). They are strategically employed by Luther to enhance the delivery and reception of his message not only to America but also to the rest of the world. Ralph, James. Northern Protest: Martin Luther King, Jr., Chicago and the Civil Rights Movement. Harvard: Harvard University Press, 1993. Print.

Free sample - Problems Related to Bullying of Students. translation missing

Problems Related to Bullying of Students. Problems Related to Bullying of StudentsBullying of Students in Schools and Suggested Solutions Bullying of students in schools has both long ranging emotional and physical problems to both the students being bullied and the bully. The emotional problems that the bullied children encounter are quite enormous (Olweus, 1994, p.23). Some of these problems are lack of self esteem for the student since if the form of this bullying involves teasing; abuses or even physical beating they weigh down the emotions of the child leaving them feeling unworthy to live. Stress is eminent in children being bullied in school and this will always cause the child mental problems in the future if not mitigated in time to allow the child to live a normal life (Craig ,1998, p.13). The issue of stress will generate a further problem in the child where you are likely to witness diminishing academic performance. Bullying can also lead to lack of social confidence. This occurs mainly because the child will feel they lack in their social standing and that is why they are constantly bullied by their peers. They also feel that they are being silenced and that way they may not have the confidence to even face those in authority and explain what is happening to them. This fact aggravates the situation because this will give their bullies the confidence to perpetrate this vice further. Behavioral change occurs in students who constantly get bullied. this may manifest itself in all manners ranging from withdrawal symptoms, unhappiness, poor appetite, complaining of being always 'sick' so as to avoid going to school even in situations where the student had been very enthusiastic about it daily, and avoidance of using certain routes which the student used routinely (Craig ,1998, p.16). These issues will always affect the students’ ability to live a free life due to the fear of being attacked by their bullies. Being frightened is also a problem associated with bullying in schools. Students who are constantly bullied are always frightened and this will hamper the students' ability to socialize freely with the people around them. The underlying problems generally associated with bullying not only affect the bullied students but also affects the bully themselves. These behaviors may culminate in poor academic performances on these bullies since once they do it they may have a sense of satisfaction thus leading poor concentration on studies. Some of them do it to get noticed by their peers and this also gives them a sense of pride despite poor grades in school (Salmivalli, Lagerspetz Bjà ¶rkqvist, 1996, p.7). Students who bully their fellow students may carry this behavior to their adulthood leading to poor social interrelations which may impede their pursuit of fine jobs since they do not fit well at work place. These behaviors may also lead to poor relationships in adulthood and affect their ability to establish family relations and even raise one (Whitney Smith, 1993, p.11). Students who get bullied are also affected physically. The physical attack on a student will leave the student with bodily harm which may be bruises or even serious injuries such as fractures in severe cases or deep cuts to the body. Severe bullying may also leave the students’ health deteriorating day by day. This may manifest itself in form of serious body weight loss. Students who have severe stress as a result of bullying may experience loss of appetite and lead to serious health problems such malnutrition, lack essential vitamins (Whitney Smith, 1993, p.11). Poor health may lead to poor brain development depending on the age of the student and in the long run lead to poor academic performances. Early childhood development being a crucial stage in life ought to be handled carefully so as to give the child a great future (Kaltiala-Heino, Rimpel Rantanen, 2000, p.6). When the above problems are noticed in school going children, it is imperative for parents and guardians to take the first step to establish what is bothering their children (Smith, 1999, p.5). This is because knowing and understanding the causes of their children's problems will give them the next cause of action towards eliminating the causes and helping their children to heal. Firstly, talk to your children and encourage them to talk freely about what they are going through, assuring them that whatever they are going through can be solved if they reveal all the details of their problems (O’Connell Pepler, 1999, p.18). It is important that you clearly tell the child all that you have noticed them in terms of behavioral change and also assure them that whatever they are undergoing is not their own fault and therefore revealing information will lead to solving all the problems they are undergoing. As a parent or guardian it is important to get to the bottom of the matter by gathering all related information from the child. This should include who has been bulling your child, when and where this occurred and maybe what may have triggered this to happen (O’Connell Pepler, 1999, p.18). Once these details are obtained from the child it gives the parent clear guidelines on how to approach the whole situation Parents are advised to encourage children to report the matter or any form of bullying to the school authorities whenever they occur, giving all the details of the vice to the best knowledge of their child (Olweus, 1991, p.12). In cases where the child is too frightened to speak about the same .parents are advised to take up the matter firmly and go to the school authorities and give the all the details as obtained from their child. By doing so, the authorities will find the matter more serious and give it immediate attention (Olweus, 1994, p.8). Schools are also advised to partner with the government so as to formulate policies of addressing cases of bullying in learning institutions for this will set up a framework within which schools will generate policies in line with the set legal framework.

Analytical Essay Sample on Gilgamesh and His Journey

Analytical Essay Sample on Gilgamesh and His Journey The Epic Gilgamesh chronicles the journey of a king. Gilgamesh is a king that flaunts his power and enviably shows his week side in most altercations. Gilgamesh has many trials, some he fails, and some he succeeds. Gilgamesh uses his faults and the help of the gods to fuel his desire to succeed as a human. Gilgameshs journey begins with the meeting of the monster that that a trapper spotted outside his city of Uruk. Its name is Enkidu; he is half man and half beast. This causes conflict in the beginning, but all is solved when the men realize their love for each other. They broke doorposts and the walls shook. He bent his knee with his foot planted on the ground and with a turn Enkidu was thrown. There is not another like you who is as strong as a wild ox now you are raised above all men, and Enlil has given you the kingship. So Enkidu and Gilgamesh embraced and their friendship was sealed. (69) Now that the men are allies they choose to work together. In a dream of Gilgamesh, Enlil of the mountain, declared the destiny of Gilgamesh. (70) He was so distraught because he had yet to make a name for himself. I will set up my name in the place where the names of famous men are written. He and Enkidu went to the forest where the monster Humbaba lived. There they began the search for the monster. Enkidu brought up the point that the forest is quite large and this monster is very mean. (71) Gilgamesh panics, he is worried about his name and what people will say about him. So they call on the God who owns the forest, Shamash. Gilgamesh sacrificed a goat to the god; Shamash accepts it and enables the men to find the monster. When the men finally find Humbaba they panic once again and Gilgamesh prays for help. Glorious Shamash heard his prayer and he summoned the great wind.(81) With the great help of Shamash Gilgamesh fell the monster Humbaba Gilgamesh gained the acclaim he wished for, but if not for the help other the God and Enkidu; Gilga mesh would not have made a name for himself. Gilgamesh cleans up after the kill and attacks the god Ishtar. She finds irresistible him so, she asks him to marry her. Come to me Gilgamesh, and be my bridegroom: grant me seed of your body So things as a couple go well, until Istar accuses Gilgamesh of insulting her. She complains to her father Anu, he doesnt give her what she wants, so she steals the guardian of the underworld, the Bull of Heaven. (87) She sics the Bull of heaven on Gilgamesh, but it ravishes the town of Uruk instead. So Gilgamesh kills it in the honor of the god Shamash. Than in turn angers his new love, the god Istar. Because they have killed the Bull of Heaven, and because they have killed Humbaba who guarded the Cedar Mountain one of the two must die. (89) Enkidu had a dream that this would happen. Oh my brother, such a dream I had last night. Anu, Enlil, Ea, and heavenly Shamash took council together (89). In resentment for his life, Enkidu denounced all that had helped him, even the god Shamash. After those remarks it was decided that Enkidu was the one to die. Gilgamesh was helpless. The gods he so relied on were taking his brother. Showing that the hand that feeds can take and it can give. Because I am afraid of death I will go as best I can to find Utnapishtim whom the gods took after the deluge; and the set him to live the garden of the sun; and to him alone of men they gave everlasting life. (97) Gilgamesh journeys for a great length of time. He reaches a garden of the gods, they tell him to go back, but he keeps going. Finally he is directed to the ferryman of Utnapishtim who takes Gilgamesh to Utnapistim. Upon arrival he introduces himself and immediately askes Utnapistim how he obtained everlasting life, Utnapistim replies that Gilgamesh will know soon enough. Utnapistim tells Gilgamesh of the great flood from which he escaped. Enlil punished or granted Utnapistim and his with wife with everlasting life. Gilgamesh still pushes Utnapistim for gives of immortality. He gives Gilgamesh a task, Gilgamesh is not to sleep for six days and seven nights and he well receive immorality. He fails. Utnapistim tries to send Gilgamesh home, but Gilgamesh will not let him. He gi ves Gilgamesh another task, There is plant that grows under water, it has a prickle like thorn, like a rose; it will wound your hands, but if you succeed in taking it, then your hands will hold that which restores his lost youth to a man. (116) He finds the flower, but he left it out and a serpent took it and shed its skin and became young. So Gilgamesh took Urshanabi, the ferryman back to Uruk. When they arrived, Gilgamesh asked Urshanabi to climb the city wall and gaze at all that Gilgamesh had created. All Gilgamesh wanted was to be with his friend Enkidu forever. He failed, but in doing so he saw the good he had done for his city. He had made a name there with his citizens and in engraving his story on stone. Gilgamesh was a man and a king with superhuman power. The underlying forces in his power were the gods. They helped him to succeed and they helped to him fail. He learned that though his soul goal was immortality, that he did not achieve, he could live and be proud of what he created in his own city. Gilgamesh did leave his mark, after five thousand years people still learn of the journey of the great Gilgamesh.

Intercultural Communication As A Trading of Cultural Stereotypes Essay

Intercultural Communication As A Trading of Cultural Stereotypes - Essay Example The mass media is especially responsible for repeatedly promoting negative and distorted images of different cultural groups until those images and stereotypes often become very difficult to overcome. A few isolated incidents of bad conduct from members of a group, and the entire group is often perceived as being the same, that is because when people stereotype, they don’t feel a need to consider the individuals that make up a group after placing that group in a determined category. Stereotyping serves the purpose of allowing people in one group to claim superior characteristics to those in another group. By attributing characteristics that bear a negative connotation, stereotyping becomes a way that people gain a sense of control about the unknown. This phenomenon not only exists between ethnic cultural groups, but among others as well, such as gender groups, economic groups, educational groups, and generational groups. This is particularly true when one considers the response a younger culture often receives from an older one. There are differences of opinion when it comes to language and culture. Some say that language defines a culture because it affects and molds what we believe and what we think, yet others say that language is only reflective of what goes on inside of a culture. When we talk about people, our intent is to make a specific point, and that point dictates the language and word choices that we make. If we want to portray someone in a positive light, we might refer to them as beautiful, trustworthy, enterprising or as a pillar of society. We would show respect by referring to them as Sir, Miss or Ma’am. On the other hand, if we want to portray someone in a less favorable light, we might call them by their last name only, use words such as shady or dubious.

How to prepare and recover from a Hurricane Research Paper

How to prepare and recover from a Hurricane - Research Paper Example Besides the flying debris and flood coming in the wake of hurricanes are also quiet destructive. Hence, in the areas that are prone to hurricanes, it is certainly a good idea to prepare in advance. Such timely and prompt preparation could save many human lives and property and could well protect the people living in hurricane prone areas from the disaster and destruction caused by hurricanes and facilitates a better recovery after a hurricane (Wagner 6). Preparing for a Hurricane While making preparations for a hurricane it is imperative to select and identify a safe area where the families could weather the strong storms, tornadoes and rainfall accompanying a hurricane (Mitchell 7). This place could be a location within the home like some room located at the bottom floor or any other room in the house that has no windows. In case a home does not have a safe area than it is important that the family members in such homes do have access to at least two hurricane shelters located close to the home. In case a family member is suffering from some medical condition and will not be in a situation to shift on one’s own, than it is important to seek the help of the concerned professionals in advance (Burnett, Dyer & Pickins 10). While preparing for a hurricane it is also important to stock up the requisite quantities of water and food (Dickson 9). The families lying in the route of an imminent hurricane should have sufficient supplies of processed food and water in the stock that should last for a number of weeks (Dickson 9). In case the stock of food and water accrued by a family has gone old, it is important to replace this stock with the fresh supplies, well in time. Besides the preparations for a hurricane require stocking varied other emergency supplies like flashlights and extra batteries, strong and sturdy shoes, battery operated radios with extra batteries for them, cash, credit cards, first aid kits and manuals, important medicines, and non-electrical c an openers (Ready 1). It is also important to make arrangements for pets. Pets may not be accommodated in a hurricane shelter for cleanliness and hygiene reasons (Bevan 54). Thereby it is necessary to contact the nearby humane societies to cull out information on local pet shelters (Bevan 54). It is useful to get one’s home ready in case of an imminent hurricane. In case a house is already provided with hurricane shutters, it helps to look to it that one has extra screws and washers in one’s possession. In case a home does not have access to precut plywood to bolster the windows, it helps to look into the storeroom to locate anything that could serve the purpose. It really helps to hurricane proof the home well in advance. In the case of an approaching hurricane, it happens to be quiet pragmatic for the families to prepare family communication plans (McGinnis 60). The family members may get separated after or before the storms start. In such a case the family members s hould recognize an out of state contact as a contact point for all the family members. It should be assured that all the family members know about this contact and have its phone number with them. It is helpful to keep the vehicles gassed up during the hurricane season. It is also pragmatic to check one’s insurance coverage in advance because insurance companies stop extending coverage in case of an approa

The value of the internet in an organisation Essay

The value of the internet in an organisation - Essay Example This paper will present detailed and comprehensive overview of the Internet with respect to different organizations. Internet mostly acknowledged basically â€Å"the Net,† the Internet is a universal structure of computer networks-a networks, in which users at any one computer can receive information from any other computer (as well as they can communicate straightforwardly to users at different computers in different locations). Nowadays, the Internet is a, supportive, public, self-financing facility available to hundreds of millions of users internationally. Actually, the Internet makes use of a part of the whole resources of the presently accessible public telecommunication networks. In principle, what differentiable the Internet its usage of a collection of protocols known as TCP/IP (Turban, Leidner, McLean, & Wetherbe, 2005, p. 71). The appearance and growth of the Internet has made business markets more workable and competitive than over before. With the Internet, every organization (small, medium, and large) in the world is potentially a local competitor. At the present, all the busi ness marketers understand that the Internet is a precious instrument or technology for extending reach to international markets and dealing customers in a superior way (Summers, Gardiner, Lamb, hair, & Mcdaniel, 2003, p. 67). Various features of the way individuals or organizations carry out their activities and survive in the twenty-first century will be measured via the huge web of electronic networks that was referred to normally as the information thruway however at the present is generally acknowledged as the Internet (Turban, Leidner, McLean, & Wetherbe, 2005). The Internet is a wide-reaching collection of networks that connects the millions of businesses, government agencies, educational institutions, and individuals (Shelly, Cashman, & Vermaat, 2005, pp. 11-12). More than one-half billion people all over the world

Db3 2 training and development Research Paper Example | Topics and Well Written Essays - 250 words

Db3 2 training and development - Research Paper Example In their article, â€Å"New Developments Concerning Negligent Training†, they describe age and pay among various types of discrimination that are important to employers. Issues of hiring and firing concepts, which have been controversial in terms of employment, have also been discussed. Three cases regarding sexual harassment as a form of discrimination have been taken up. They conclude by saying that employers must keep track of labor laws and how they can adapt themselves to the changes. Employers should focus on reducing the risks of negligent training. The best method of limiting exposure is by educating managers. They should be made aware about the implications of their actions (legal or otherwise), and should hence set high standards of professionalism for themselves while dealing with employees. Disciplinary action against or discharge of employees should be done keeping the privacy and dignity of employees in mind. The document flow and the number of current employees with whom a discharged employee has contact should be minimized. Procedures should be in place for a suitable time and place for a discharge to take place. The procedure for recruitments should be centralized. If the number of interviewers is minimized, the scope for exaggeration on the part of prospective employees can be lessened. Hence, the terms and conditions regarding the work in the organization should be spelt out by one single

Fashion photography and lens based images Essay

Fashion photography and lens based images - Essay Example The essay "Fashion photography and lens based images" analyzes the photography in fashion. Compared to other forms of photography, commercial photography is generally carried out by a photographer in order to sell the images. This stands in contrast to art based photography that is more aesthetic in character. Commercial photography in itself has diversified into a number of different applications that involve retail, wholesale and professional uses. Images are a powerful method of moving ideas from one person or situation to a wider audience. One of the more prominent features of images is their ability to carry the same idea to a wider audience. For this reason commercial photography has been used widely for advertising various kinds of themes and ideas. Perhaps one of the more distinguished forms of commercial photography in use for distributing ideas to the wider audience is fashion photography. Companies dealing with fashion products require for their products to be shown to the wider audience. Photography represents one of the easiest methods to move such ideas across the manufacturing table to the audience that actually wants to buy the product. However, unlike other forms of advertisements mired in photography, fashion photography tends to differ in more than one respect. One of the more prominent differentiation between fashion photography and other forms of advertising photography is the use of human models in order to provoke want. The primary focus of fashion photography.

Consumer Behavior Essay Example | Topics and Well Written Essays - 2000 words - 1

Consumer Behavior - Essay Example . A lot of say is also from the word of mouth approach which suggests that the friends and family circles play a very positive and vibrant role in the whole equation. When we talk about the consumers’ needs of understanding their own self in a better manner, we must make note of the self concept which discusses a person’s understanding of his own personality and what does or does not echo his personal statements. This could include issues like his mood shifts that can happen with the changing seasons, the attachment of peculiar feelings with certain colors and going out of the way to buy a certain piece of cloth which is usually not considered a viable option when it comes to buying by the masses. Thus the self concept is quintessential since it underpins his own notions related with the fashion needs and in what manner he can best fulfill the very same. As stated earlier, the people who are considered amongst the aspired groups by the relevant sets of consumers, who ar e about to make a potential purchase, are the right people to which these consumers can actually focus their symbolic wishes and aspirations. This aspired group could be consisting of those people who are looked upon at by the consumers with a sense of desire and yearning and the consumers always make sure that they buy this just to remain attached with the aspired group.

Db3 2 training and development Research Paper Example | Topics and Well Written Essays - 250 words

Db3 2 training and development - Research Paper Example In their article, â€Å"New Developments Concerning Negligent Training†, they describe age and pay among various types of discrimination that are important to employers. Issues of hiring and firing concepts, which have been controversial in terms of employment, have also been discussed. Three cases regarding sexual harassment as a form of discrimination have been taken up. They conclude by saying that employers must keep track of labor laws and how they can adapt themselves to the changes. Employers should focus on reducing the risks of negligent training. The best method of limiting exposure is by educating managers. They should be made aware about the implications of their actions (legal or otherwise), and should hence set high standards of professionalism for themselves while dealing with employees. Disciplinary action against or discharge of employees should be done keeping the privacy and dignity of employees in mind. The document flow and the number of current employees with whom a discharged employee has contact should be minimized. Procedures should be in place for a suitable time and place for a discharge to take place. The procedure for recruitments should be centralized. If the number of interviewers is minimized, the scope for exaggeration on the part of prospective employees can be lessened. Hence, the terms and conditions regarding the work in the organization should be spelt out by one single

Consumer Behavior Essay Example | Topics and Well Written Essays - 2000 words - 1

Consumer Behavior - Essay Example . A lot of say is also from the word of mouth approach which suggests that the friends and family circles play a very positive and vibrant role in the whole equation. When we talk about the consumers’ needs of understanding their own self in a better manner, we must make note of the self concept which discusses a person’s understanding of his own personality and what does or does not echo his personal statements. This could include issues like his mood shifts that can happen with the changing seasons, the attachment of peculiar feelings with certain colors and going out of the way to buy a certain piece of cloth which is usually not considered a viable option when it comes to buying by the masses. Thus the self concept is quintessential since it underpins his own notions related with the fashion needs and in what manner he can best fulfill the very same. As stated earlier, the people who are considered amongst the aspired groups by the relevant sets of consumers, who ar e about to make a potential purchase, are the right people to which these consumers can actually focus their symbolic wishes and aspirations. This aspired group could be consisting of those people who are looked upon at by the consumers with a sense of desire and yearning and the consumers always make sure that they buy this just to remain attached with the aspired group.

Marketing Situational Analysis Essay Essay Example for Free

Marketing Situational Analysis Essay Essay The following essay is a situation analysis of the macro-environment for a Melbourne based Australian phone cover manufacturing organisation, called Kind. Kind creates a range of covers for all types of mobile phones which are recyclable, biodegradable and trendy. Kind conducts their own research, development, design and manufacture. The organisation was founded by a group of generation Y, tech savvy and environmentally conscious people who saw an opportunity to create accessories in an industry considered to be consumerist. A view supported by Downie and Glazebrook (2007), â€Å"Mobile phones have been described as the ultimate example of consumerism. †(p. 1). Kind’s idea for their latest range of covers specifically include hypo colour, (cover changes colour when activated by heating or cooling through personal touch), mood sensitive covers (cover changes colour relative to the emotion being felt by the person), and gel moulded covers with finger grips. They believe their value proposition is to provide a range of products that offer their customers socially responsible fun, feelings and functionality by being a customer-centred company. The following discussion under the sub-headings will analyse the six components of the mobile phone industry macro-environment specifically identifying trends that may impact Kind’s target market, marketing-mix and planned marketing strategies. Demographic â€Å"The demographic environment shows a changing age structure in the population, changing family patterns, geographic population shifts, a better-educated and more-white-collar population, and increasing ethnic diversity.†, (Kotler, Brown, Adam, Burton Armstrong, 2010, p. 160). This holds true for Kind’s market in Australia with the population ageing, birth rates falling and increased life expectancy, older people are predicted to outnumber younger people by 2050. This may pose a potential threat to Kind’s target market in that there will be greater competition for customers entering the market or more creativity required to find new markets. Kind may need to expand their product range to cater for the older generations with covers that address issues like restricted mobility and loss of coordination from conditions such as arthritis. Reinforced by Kotler, et al., (2010) â€Å"The Boomer market will only grow in importance in coming years, as more boomer reach retirement age.† (p. 145). This is a trend that Kind should keep a close eye on and begin research and development in. Looking at Australia’s current family pattern Kotler, et al., (2010), states â€Å"smaller family sizes resulting from a desire to improve personal living standards, the increased number of women working outside the home†, (p. 141), supports the view that there is market for the mobile phone industry because the parents feel there is a security need to stay connected to their children. â€Å"For children aged 5-8 years, almost all of them (95%) used their mobile phone more to contact family (Australian Bureau of Statistics, 2010). This new group is otherwise referred to as â€Å"’tweens’ aged between six and 13.† (Downie Glazebrook, 2007, p. 1). It must be noted that Kotler, et al., (2010) defines the tweens as aged between 10 and 14, regardless, this group is increasing in market share and are demonstrating a trend towards strong purchases of entertainment products. Added pressure is placed on parents by the tweens who have grown up accustom to consumerism and â€Å"are motivated by status and aesthetics in their purchasing decision.† (Downie Glazebrook, 2007, p. 1). This trend may be met by the inter-changeability of mobile phone covers because they are an economical means of maintaining the tweens attention and status with their existing phones. An economical argument for parents to easily identify with and one which Kind can target. Kind has a product that appeals to a variety of demographic group for varying reasons. The youth group, often further defined as Generation X and Y demonstrate trends which Kind should consider when analysing their target market. Generation X is environmentally conscious, financially wary, value quality and is well educated, contributing to the growth in white-collar population significantly. Generation Y are technically savvy, communicate using mobile phone, email and chat rooms and have driven the â€Å"Markets for teens’ toys and games, clothes, furniture and food† (Kotler, et al., 2010, p. 144). Whilst they are often viewed as selfish, statistics support the fact that they are â€Å"a civic-minded generation with a conscience†, (McQueen, 2007, p. 43). â€Å"figures released by the Australian Bureau of Statistics which showed that in 2002, 28% of young people aged 18-24 had undertaken voluntary work in the previous 12 months†, (McQueen, 2007, p. 43). A response to these characteristics may be a marketing-mix which communicates the social conscious benefits of Kind’s products whilst promoting the professional business use it also contains and the interchange ability making the product fun, easily. Kind would be remiss to not target the civic-mindedness of Generation Y by setting up a charity fund or trade-in cover exchange that gives something back to the community. Given Kind’s target market is Australia wide, population changes between states is not really relevant. However, shifts between rural and urban areas should be considered given the Australia Bureau of Statistics (2010) reports increases in urban population and decline in rural populations, particularly those affected by drought. The relevance in this statistic is that more households with access to mobile phones are located in the metropolitan area, Australia Bureau of Statistics (2010). Economic In developed countries such as Australia, mobile phones are moving towards no longer being considered a luxury item and more one of necessity given the use of mobile phones as the preferred method of communication for generation Yers and white-collar Xers use as a business tool. The Bureau of Australian Statistics (2007) survey results have indicated a 7.7% growth in communications services each year on average with most of this attributed to the household use of mobile phone and internet services. This is relevant to the consumer spending habit in the current economic context which has affected income levels and household expenditure. â€Å"More recently, the global financial crisis has led to a sharp decline in demand for luxury products, as more people have become unemployed, or are unsure of their job security.† (Kotler, et al., 2010, p. 149). This is a win-win situation for a mobile phone cover manufacturer given that sales will continue at a steady rate or if people do decide to maintain an existing mobile phone, they will want to ensure that it is adequately protected to last longer or give it a new look, therefore the consumers spending pattern is less likely to alter for this kind of product. Natural Environment Kind creates a range of covers for all types of mobile phones which are recyclable and biodegradable which would place their products in a very favourable position from a pollutant perspective. â€Å"Some trend analysts believe that the decade after 2010 will be seen as the ‘Earth Decade’ and that protection of the natural environment will be the main worldwide issue facing business and the public.† (Kotler, et al., 2010, p. 151). Kind would be wise to examine their use of non-renewable resource they may use in the production of their products as well as the operations of their organisation. It is not just about the products they product being environmentally friendly, but the way in which they produce them as well. Knowing their carbon footprint and those within their supply and distribution chains would speak volumes. Even the way in which they market their products could be an opportunity to reinforce their green message, i.e. no use of print media in the marketing-mix. Kind has to also keep up with the issues affecting the mobile phone issues, such as the growing public concern of the mineral tantalum use in mobile phones. Research using Wikipedia (2010), reports that this is a product which is mined, with great affect on the natural environment. Exports of this mineral have been cited as helping to finance present-day civic conflict over areas in the Congo which are abundant in natural resources. Kind may find benefit in highlight the fact that the use of their product protects the longevity of a mobile phone, thus minimising the reliance on mining and people may actually view a purchase of this product as actually helping the people in Congo. Technological The fast pace of technological advance is probably the most challenging aspect to Kind’s products. Given the current variety of shapes and sizes of mobile phones in the market and the constant stream of new models, keeping up with this market requires Kind to be highly adaptable and have the ability to implement changes in products quickly. It may be savvy to target only the most popular makes and models dependant on the demographic being targeted. Political â€Å"The political environment consists of laws, government agencies and pressure groups that influence and limit various organisations and individuals in a given society.† (Kotler, et al., 2010, p. 155). Given that Kind is a manufacturing business, distributing Australia wide, they need to keep abreast of developments which may affect manufacturing and marketing throughout all the States and Territory. Kind will be required to ensure that any packaging they develop conforms with current legislation along with any competitions run Australia wide meet all the State laws on gaming and lotteries. Again, in with reference to the mobile phone industry, who are in media reports regarding concerns over public health risks from the radio waves they emit causing an uncommon form of brain tumour as discussed by Lavelle (2005), Kind could assign some research and development actions towards addressing a solution to these concerns. This could be view by consumers as dangerous positioning as they are actually agreeing with a pressure group that there is a risk and attacking the market that directly feeds them. Cultural â€Å"The cultural environment shows long-run trends towards the use of branded products as a means of self-expression, decreasing organisational loyalty, an increasing appreciation for nature, and a search for more meaningful and enduring values.† (Kotler, et al., 2010, p. 160). Kind produces products which fit this trend fantastically as long as they market their environmental and social conscience and continue to develop products which allow the consumer to express themselves. The cultural environment is made up of secondary beliefs. Central to societies need to communicate is the belief that they cannot do so unless they have a mobile phone. It could be argued that the secondary belief is that they have to look good and have the trendiest cover while they do it supported by Kotler, et al., (2010). â€Å"Many people use products, brands and services as a means of self-expression†, (p. 157). There may also be an opportunity for Kind to tap into the different subcultures as they are open to shifts in values and are impacted by popular activities. The possibilities are endless for Kind, in that if their organisation is highly adaptable, and new product lines can be easily implemented, they can keep pace with these subcultures. For example, monthly covers with the latest number one hit music artist on it. Kind can decide to take a proactive approach to the marketing and really build their products into something that shapes public opinion. As an example, the health risk on mobile phones and the potential for Kind to capitalise on providing a solution may seem risky but they are could make a real statement, leading the way and would be shaping the public opinion. Conclusion Kind’s analysis of target market has demonstrated that are a few areas demographically that hold value. These are the change in age structure with Baby Boomer demands on a solution for mobility and coordination issues, Gen X parents demanding to feel safer by being connected to their children, but notably highly influence in their purchasing decisions by the status and aesthetic tweens and finally the youth groups demanding to be socially networked via technology. Economic trends are not of great concern on these target markets as the need to communicate using mobile phones is demonstrating continued strong growth. The predicted trend towards the ‘Earth Decade’ being the main worldwide issue provides the greatest opportunity for Kind. Their marketing-mix, product range and company values are well positioned to maximise the benefits associated with this trend. Kind is in an industry that is at the forefront of technological advances and must pay close attention to ensure that they maintain connection meaning they may have to restrict their product line to only the most popular makes and models. Political and cultural trends on the health risks associated with mobile phones are a concern to the target market. However, the consumers appear to be remaining ignorant. This could be an opportunity for Kind, but the risks associated with this should be carefully researched before taking any action. The long-run trend towards an appreciation of nature and products being used to express ones self is primed for the products that Kind produces. Further supported by the secondary belief that people have to look good while they communicate using their phone is an almost perfect market for Kind’s products. The adaptability of Kind’s products and organisation can easily lend itself to different subcultures and any such changes within them. In summary, Kind’s value proposition, to provide a range of products that offer their customers socially responsible fun, feelings and functionality by being a customer-centred company, has a large potential market with what appears to be matched by an actual market. The key is to translate this into demand. References Australian Bureau of Statistics. (2010). Measures of Australia’s Progress, Communication, Children and Mobile Phones, Australia. Cat. No. 1370.0. Retrieved from http://www.abs.gov.au/ausstats/[emailprotected]/Lookup/by%20Subject/1370.0~2010~Chapter~Children%20and%20mobile%20phones%20(4.8.5.3.2) Australian Bureau of Statistics. (2003). Measures of a Knowledge-based Economy and Society, Australia, 2003. Cat. No. 1377.0. Retrieved from http://www.abs.gov.au/Ausstats/[emailprotected]/46d1bc47ac9d0c7bca256c470025ff87/817903E27C4FFBE0CA2571960017E512 Australian Bureau of Statistics. (2010). Regional Population Growth, Australia, 2008-9. Cat. No. 3218.0. Retrieved from http://www.abs.gov.au/ausstats/[emailprotected]/Products/3218.0~2008-09~Main+Features~Main+Features?OpenDocument#PARALINK11 Australian Bureau of Statistics. (2007). Australian Social Trends, Trends in Consumption. Cat. No. 4102.0. Retrieved from http://www.abs.gov.au/AUSSTATS/[emailprotected]/Latestproducts/0485BB5550FE5799CA25732C00207C77 Downie, C. Glazebrook, K. (2007), â€Å"Mobile phones and the consumer kids†, Australian Institute Research Paper, No. 41. Retrieved from https://www.tai.org.au/documents/downloads/WP97.pdf Kotler, Brown, Adam, Burton Armstrong (2010), Marketing (8th Edition), Pearson Education, Sydney, NSW. Lavelle, P. (2005). â€Å"Mobile phone: a health risk?†, ABC Heath Wellbeing, The Pulse. Retrieved from http://www.abc.net.au/health/thepulse/stories/2005/01/27/1285335.htm McQueen, M. (2007). The ‘New’ rules of Engagement, Hyde Park Press, Richmond, SA. Wikipedia. (2010). Coltan. Retrieved from http://en.wikipedia.org/wiki/Coltan

Relationship Between Customer Satisfaction And Loyalty Business Essay

Relationship Between Customer Satisfaction And Loyalty Business Essay Customer loyalty is an emotional rather than a rational thing. It is typically based on customer interest in maintaining a relationship with one organization. Often, customer interest is created and maintained through one or more positive experiences which lead to a relationship. Relationship is built on trust the most important thing to remember about trust is that without it, one have no relationship. This applies to all human situations, not just the customer service environment, for customers to continue long business with one and ones organization, trust has to be earned, and it does not happen overnight. Only through continued positive efforts on the part of everyone in organization can anyone demonstrate to customers that one can be worthy of their trust and thereby positively affect customer retention. Through actions and deeds, one must deliver quality products, services, and information that satisfy the needs of ones customers. Even when one wins trust, it is very fragile. And inappropriate one, a missed appointment, failure to follow through on a promise, a lie, of misleading statements to a customer are just some of the ways one can destroy trust quickly. (Robert W. Lucas, 2005, p.318) Customer satisfaction In general, satisfaction is a persons feelings of pleasure or disappointment resulting from comparing products perceived performance (or outcome) in relation to his or her expectations. If the performance falls short of expectations, the customer is dissatisfied, if the performance matches the expectations, the customer is satisfied, if the performance exceeds expectations, and the customer is highly satisfied or delighted. Relationship between customer satisfaction and loyalty The link between customer satisfaction and customer loyalty is not proportional suppose customer satisfaction is rated on a scale from one to five, at a very low level of customer satisfaction (level one), customers are likely to abandon the company and even bad mouth it. At levels two to four, customers are fairly satisfied but still find it easy to switch when a better offer comes along, at level five, the customer is very likely to repurchase and even spread good work of mouth about the company. High satisfaction or delight creates an emotional bond with the brand of company, not just a rational preference. For example, Xeroxs senor management found out that its completely satisfied customers are six times more likely to repurchase Xerox products over the following 18 months than its very satisfied customers. (Philip Kotler, Keven Lane Keller, 2003 p.60) Up to Level four there is a chance of customer to leave the brand but from level five customer satisfactions is proportional to the customer loyalty The disloyalty at current rates would stunt the corporate performance by 25 to 50 percent, and sometimes even more, by contrast, the business enterprises that concentrate on finding and retaining good customers, productive employees and supportive investors still continue to generate superior results the loyalty factor remains one of the day elements in the success of a business enterprise. In fact, the principles of loyalty and business strategy. Loyalty Effect In simple terms, loyalty is best defined as a state of mind, a set of attitude, beliefs, and desires. Most of the companies benefit from the customers loyal behavior, which is an end-result of the positive state of mind shown by the business enterprises in serving their customers. To make customer loyal to the product company should focus on some significant things. Consumers can be divided into steps of a ladder. More marketing effort should be given for the people on the top step of the ladder. These kinds of peoples are who are more likely to spend huge money for the product. (Shahjahan, 2004, p.125) Profitability of the Loyal Customer Several reasons could be pointed out to show why the loyal customers repurchase a high proportion of their needs from the same source are much more profitable. Lower costs of service The loyal customers are easier and cheaper to service. Since they are familiar with the products and services, because they would not have as many questions are less likely to make mistakes, and would have adjusted their behaviour to simplify their relations with the supplier. Increased purchases: The loyal customer tend to buy more as the time progresses, either because they learn about part of the product line of they give a higher proportion of their spending to the favoured source. Less price Sensitivity: They tend to become fewer prices sensitive and may pay a premium. Al the relationship strengthens over time, they are less susceptible to the competitors appeal, and since they are satisfied by what they are receiving from the enterprise, they are prepared to pay more. Favorable word of mouth: Finally, the loyal buyers are more likely to pass on favourable recommendations to others who also tend to be higher quality prospects. This helps in reducing the high costs of new customer acquisition. Sustainable Advantages: Another reason for the rising interest in the market relationship is the durability factor involved in a committed relationship. In fact the proper chemistry of positive relationship is hard to understand copy or displace, this is a persuasive argument, in cases where the product-based advantages are short-lived and new competitors are posing challenges on all sides. Furthermore, with network technologies that could enable the addressability, interactivity and demand chain coordination, business firms are currently better equipped with both the motive and means for moving closer to their customers. (Shahjahan, 2004, p.126) Degree of Loyalty The degree of customer loyalty varies among three levels (Shahjahan, 2004) Overview of Nestlà © company Nestlà © is the worlds largest food and beverage company, founded and headed puartered in vevey, Switzerland. It employs in excess of 250,000 has almost 500 factories situated in around 90 countries and its products are on sale everywhere. It has contract with many co-manufactures, some of whom wouk exclusively for Nestlà ©. In recent years, Nestlà © has focused on becoming a nutrition, health and wellness company through its existing brands and knew acquisitions. The Nestlà © brand portfolio covers practically all food and beverage categories, milk and dairy products, nutrition (infant, healthcare, perfomadnce and weigaht management), ice cream, breakfast cereals, coffee and beverage, culinary products (prepare dishes, cooking aids, sauces, etc.) chocolate, confectionery, pet care, and bottled water. Many brands have category leadership, both globally and in local markets. The best known global brands include Nescafe, Nesta Maggi,Buitoni Purina, and, of course Nestlà © itself. In 2007, Nestlà ©s revenues exceeded 107 billion Swiss France (about 100 billion USD at prevailing exchange rates) Nestlà © is run as a decentralized group of companies which foster and rely on organizational learning within the Group. Headquarters provides leadership, guidance, and consultancy to the regional and local organizations. Central competence units identify opportunities within market and Business and assist local management in improving business performance. Supply chain management Organization Corporate operation- Supply Chain is one of the corporate functional units hosted at Headquarters and is responsible for Global Supply Chain Strategy Governance Best Practices Compliance Market Assistance and Guidance, and Reporting Standards and Guidance, and Reporting Standards and Guidance (http://books.google.co.uk/books?id=L8nLFFt5G1MCpg=PA180lpg=PA181ots=8_SlcjIvPDdq=Nestlà ©+companies+chain+management+system#v=onepageqf=false) Contribution to the society as a part of corporate Social Responsibility As the part of corporate social responsibility Nestlà © took parts in the sixth Womens Forum Global Meeting on October 21, 2010 and deliver their opinion to the discussion and exchanged ideas on important social and economic issue. Participation in many Seminar On world Development Issue Nestlà © took part both the sponsorship and various debates, brainstorm meeting and session highlighting on this years theme change; make it happen. On combat against malnutrition On Thursday, October 15.  Paul Bulcke, Nestlà © CEO, deliver a keynote speech about how to combat malnutrition during changing in Global health. On how to become successful in green revolution to ensure food security Nestlà © also took place another brainstorming session highlighting on how can Africa succeed in its green revolution against the challenges of food security on the continent. What are the potential obstacles, political, social, environmental and ethical, and how can these be overcome? On how to decrease gender discrimination Nestlà © also participated in the forum and highlighted about gender balance in order to promote the environment, culture and leadership to facilitate a balanced gender mix. of activities Nestlà © tried to transfer that their objective of doing business is not only create value for the shareholder but also for society at large. Presenting new pump: Nestlà © presented a new water pump to the community of Deputekro in Cà ´te dIvoire to ensure safe drinking water to the community. On September 18 in the Deputekro village 40 kilometers from the countrys capital Yamoussoukro Nestlà © donate this. Previously the villagers had to collect clean water from two hours journey distance but now around 400 members can collect this from around their area. Providing huge amount of coca seeds During the crop season of coca in this year Nestlà © has given premium of 300 tonnes of good quality coca. Nestlà © keep on donating to the organizations work for people nutrition and safe drinking water. As the part of this activity they donate 1.5 million to the International Federation of Red Cross (IFRC) over the next three years in order to improve access to clean water in plantations and basic sanitation in rural schools. (http://www.Nestlà ©.com/MediaCenter/NewsandFeatures/AllNewsFeatures/New-water-pump-in-Cote-dIvoire-to-sustain-The-Cocoa-Plan.htmheath) Good Food, Good Life is main strategy of Nestlà © Nestlà © strategy directs its Nutrition, Heath, and wellness. Their motive is to make aware people about their healthy choices of food and beverage.(http://www.Nestlà ©.com/NutritionHealthAndWellness/Introduction/NutritionHealthAndWellness.htm) Nestlà ©s goal is not only make consumer life more pleasurable by providing tasty food but also make their life healthy by providing nutritious food. Reference Book Philip Kotler and Keven Lane keller (2003) Marketing Management, 11th Edition, Pearson education publication, India, p60-p88 Robert, W.Lucas (2005) customer service, 3rd Edition, Mc Graw Hill Irwin, India, p318-p322 Shahjahan (2004) Relationship Marketing, Tata McGraw Hill 2nd Edition, p125-p135 Building customer satisfaction, value and retention Internet http://www.nestle.com/ (20 October 2010) Women Welfare (17 October 2010) http://www.nestle.com/MediaCenter/NewsandFeatures/AllNewsFeatures/Nestle-presence-at-the-2010-Womens-Forum-Deauville.htm Giving water plan as a corporate social responsibility(12 October 2010) http://www.nestle.com/MediaCenter/NewsandFeatures/AllNewsFeatures/New-water-pump-in-Cote-dIvoire-to-sustain-The-Cocoa-Plan.htm Heath (20 April 2010) http://www.nestle.com/InvestorRelations/Events/AllEvents/NHS.htm Nestle nutrition and health (22 October 2010) http://www.nestle.com/NutritionHealthAndWellness/Introduction/NutritionHealthAndWellness.htm Research and development (20 October 2010) http://www.nestle.com/NestleResearch/NestleResearchHome.htm Supply chain management (17 April 2010 ) http://books.google.co.uk/books?id=L8nLFFt5G1MCpg=PA180lpg=PA181ots=8_SlcjIvPDdq=Nestle+companies+chain+management+system#v=onepageqf=false